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Americans are spending more on groceries since the start of the year, and most (74%) say it's because of inflation – but 25% also say it's because they're dining out less and cooking at home more, according to the Ipsos Consumer Tracker

Americans are generally against paying surge pricing, according to the Ipsos Consumer Tracker – but there are a few areas where people are more willing to pay. Among the most interesting: One in five people say they would pay an additional fee for groceries or food items that are facing shortages.

Shoppers still trust humans more than AI, but AI still has a role to play.

Marketers need to move away from static brand growth models towards more dynamic contextual brand choice models that respond to the ever-changing context in which brands and their consumers live.

Only about half (7 of the 15) of the retail petroleum brands measured in Ipsos’ study are performing at or above average consumer expectations.

The countdown to the holidays is officially here!

Revisit our on demand webinar to hear how attention to women’s health can drive brand success for pharma, med tech, devices and diagnostics brands of all kinds.

Brands must always monitor their customer journeys and touchpoints for “hot spots” and have a system for quick identification and remediation. Here’s why.

Uncovering consumer “lifehacks” in times of economic uncertainty and addressing what these coping strategies mean for brands.