Shopper

Ipsos Data Drops: How Americans feel about AI shopping agents
Shopper Survey

Ipsos Data Drops: How Americans feel about AI shopping agents

Only a third of Americans open to agentic shopping would prefer to use the payment method already on file with a retailer if other options would save money or bring rewards — presenting a new opportunity for payment providers to increase share and disrupt the status quo.
Shoppers prefer AI explain things and save them money, not recommend products
Shopper Publication

Shoppers prefer AI explain things and save them money, not recommend products

Shoppers still trust humans more than AI, but AI still has a role to play.
How Context Can Inspire Brand Growth
Shopper Publication

How Context Can Inspire Brand Growth

Marketers need to move away from static brand growth models towards more dynamic contextual brand choice models that respond to the ever-changing context in which brands and their consumers live.
Image of a hand pumping gas
Shopper Survey

Beyond the pump: 5 key drivers of convenience store satisfaction

Only about half (7 of the 15) of the retail petroleum brands measured in Ipsos’ study are performing at or above average consumer expectations.
2023 Holiday Countdown Calendar
Consumers Publication

2023 Holiday Countdown Calendar

The countdown to the holidays is officially here!
How healthcare companies should be thinking about women’s health
Consumers Publication

How healthcare companies should be thinking about women’s health

Revisit our on demand webinar to hear how attention to women’s health can drive brand success for pharma, med tech, devices and diagnostics brands of all kinds.
The Digital Difference: Ensuring Your Digital Experiences Meet Heightened Expectations
Customer Experience Publication

The Digital Difference: Ensuring Your Digital Experiences Meet Heightened Expectations

Brands must always monitor their customer journeys and touchpoints for “hot spots” and have a system for quick identification and remediation. Here’s why.
Consumer coping strategies in the cost of living crisis
Consumers Event

Consumer coping strategies in the cost of living crisis

Uncovering consumer “lifehacks” in times of economic uncertainty and addressing what these coping strategies mean for brands.
Best in class neuroscience research case studies
Consumers Publication

Best in class neuroscience research case studies

Two Ipsos case studies have been included in the 2023 NMSBA Neuromarketing Yearbook – take a look.
How convenience stores can maintain loyalty in today’s market
Shopper Publication

How convenience stores can maintain loyalty in today’s market

Convenience stores and gas retailers must look to deliver on newer expectations, such as providing hand sanitizing stations throughout the retail, fuel dispensing and transition areas.
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