Affluents Remain Loyal To Traditional TV Screen

How do Affluents spend their TV time?

• 68% of their time is spent on watching TV channels on TV
• 13% of their time is spent on watching recorded TV
• 11% of their time is spent on watching replay/catch up TV
• 9% of their time is spent on watching Live TV on PC/tablet/smart phone

And how about the Affluent millennials*?

• They spend less time on watching TV channels on TV (52%)
• They spend more time on watching recorded TV (17%)
• They spend more time on watching replay/catch up TV (17%)
• They spend more time on watching live TV on PC/tablet/smart phone (13%)