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Brand Strategy

Brand Equity News

From Dashboards to Decisions: myBVC AI Brings Conversational Intelligence to Brand Equity Management

Ipsos unveils myBVC AI, a generative AI assistant that promises to redefine real-time brand equity access.

19.02.26

Brand Strategy Webinar

[WEBINAR] Cannes 2024: 6(0) Shades of Context for Brand Success

Join our exclusive webinar, 'Ipsos Cannes Trends Review 2024: 6(0) Shades of Cannes Context,' on October 1st

13.09.24

Brand Strategy Publication

Ipsos at Cannes: Context or chaos?

Relive the best moments of our week in Cannes with our experts

26.06.24

Healthcare Survey

Healthcare Advisory Services

Strategies, recommendations & analytics that drive value

19.04.24

Brand Strategy Publication

Mapping out demand spaces by context

Introducing Ipsos' unique demand space segmentation approach

14.11.23

Ipsos | Webinar | Social Intelligence | Consumers

Social Intelligence Webinar

[Webinar] How to spot unexpected competitors and brand growth opportunities

Join us for a webinar with our social intelligence experts on 28th February.

31.01.23

Inflation Publication

Inside Inflation: What Comms Next?

According to economists, inflation will stay around for a couple of years in most parts of the world. Tune in to Ipsos’ new web series dedicated to investigating how brands communicate while the cost of living is becoming more challenging for many people.

24.01.23