Artificial Intelligence (AI)

Practical considerations for synthetic data in healthcare market research.

How artificial intelligence is reshaping the purchase journey.

New Ipsos Synthesio solution delivers comprehensive AI search monitoring to help brands capture visibility in this critical consumer touchpoint.

Ipsos' fifth annual AI Monitor reveals excitement and nervousness are now nearly equal worldwide, and often felt by the same people.

Re-imagining Product Testing with Vision AI and AI Agents

Humanizing AI, part three: How vision AI and AI agents are transforming product testing.

Humanizing AI, part four: How synthetic data accelerates innovation.

Turn unstructured feedback into a roadmap for stronger customer relationships.

Football, Pride, Digital Twins… Ipsos Update explores the latest research and thinking on key topics from Ipsos teams around the world.