Brands


Brands Publication

From Dashboards to Decisions: How HI+AI Transforms Brand Tracking into Actionable Intelligence

Discover how blending Human Intelligence with Artificial Intelligence turns static brand equity metrics into a dynamic, forward-looking system that drives real business decisions.
Brands Publication

KEYS: an Ipsos webinar series

Ipsos' KEYS webinar series is dedicated to helping our clients better understand the dynamics of today as they prepare for tomorrow.
Politics Survey

Know the New America & Beyond: February 2026

A monthly dispatch of Ipsos’ best insights on the U.S., tailored for the world.

Unlock your Brand’s Online Potential and Make Every Interaction Count

Ipsos Launches UX Brand Impact Audit to Quantify the Direct Link Between Digital UX and Market Share.
Brands Publication

The Context Advantage: Winning the moments that matter

How Contextual Brand Equity reveals hidden growth opportunities
Advertising Publication

From Noise to Noteworthy

Winning the battle for memorable attention in advertising.
Brands Publication

The Excess Factor

How Small Brands Can Leverage Equity to Challenge Leaders.
Politics Survey

Know the New America & Beyond: January 2026

A monthly dispatch of Ipsos’ best insights on the U.S., tailored for the world
Luxury News

80% of Global Influentials consistently influence buying decisions

Ipsos launches the 2025 Ipsos Global Influentials (IGI) survey to unlock insights into those in the top 20% of household incomes and company leaders.