If you were to Google Argentina, you would find more than 1 billion results: the major part is about Tango, Carlos Gardel, football, amazing landscapes populated by gauchos, food, asado, beef and wine production, politics and shows with the Peron couple, popularised by Madonna...
Technology has created an omnichannel world that is bringing together physical and digital shopping experiences and offering a proliferation of touchpoints that influence consumers’ brand opinions and buying behaviours.
Global Business Influencers are the driving force behind business and investment decisions globally, leading their companies into a future where disruption is becoming the norm and technology is at the top of the agenda for many.
Despite the answers we are still seeking, huge progress has been made since the initial discovery of anti-cancer drugs – and all in a relatively short space of time. Indeed, the pace of advancement has never been more rapid than it is today.
Behavioural Science at Ipsos is the use of psychology to help both public sector and brands meet their goals. The theories and methods from psychology work alongside MR techniques to understand and predict behaviour, generating total customer understanding.
New global poll finds unemployment remains the top issue around the world. What Worries the World study finds the majority of people across 26 countries think that their country is on the wrong track — South Africa, Italy, Brazil and Mexico being the most concerned. Argentina and Poland have seen the biggest increase in optimism.
The average global economic assessment of national economies surveyed in 26 countries remains unchanged this wave with 45% of global citizens rating their national economies as ‘good’.
Barely a week goes by, it seems, without a provocative and usually fear-inducing media headline about Artificial Intelligence and its potential to reshape the world as we know it.
