Insights Hub

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  Covid-19 Publication

  Spotlight on Brazil during COVID-19

  Huge numbers of cases and deaths, alongside conflicting messaging, have defined the country’s pandemic experience.

  26.10.20
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  Covid-19 Publication

  Widening the cracks: A spotlight on Italy during the pandemic

  COVID-19 has exacerbated gender gaps which existed before the crisis.

  26.10.20
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  Covid-19 Publication

  How COVID-19 has brought behaviour change thinking into focus

  Understanding what shapes behaviour has been integral for brands and governments during the crisis.

  26.10.20
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  Election Survey

  Outside the U.S., Biden is the clear favorite

  In most of 24 countries surveyed, more would vote for Biden than for Trump in the U.S. presidential election and expect Biden to win it; but many are concerned about the impact of fake news.

  23.10.20
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  Data Privacy Publication

  A growing unease: Data dilemmas of the connected Indian

  In this new Ipsos India briefing paper, we examine the attitudes of the digital Indian to sharing data.

  22.10.20

• Preference Center

  Manage your communication preferences from Ipsos

  Update

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  Election Survey

  Brand Biden vs Brand Trump

  With the US election now only weeks away, we thought it would be illuminating to look at the presidential race through a different lens. We decided to take some of the measurement tools Ipsos uses to assess the performance of commercial brands – and to deploy them to “Brand Biden” and “Brand Trump”. 

  21.10.20
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  Consumer Confidence Index Survey

  Global consumer sentiment still reviving slowly

  More countries show gains than losses in economic confidence, but none has recovered to pre-pandemic levels – except China.

  19.10.20
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  Employment Survey

  Job loss is a concern for half of workers across the world

  Job insecurity and ability to the learn essential new skills on the job vary widely across countries.

  19.10.20
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  Market Research Survey

  Ipsos introduces the Question Library, a solution to help clients build better questionnaires

  By combining cutting-edge research expertise and AI technology, Ipsos fast-tracks smart questionnaire creation. The solution is now available in Ipsos.Digital, a DIY research tool offering clients fast, simplified access to global research capabilities and insights.

  19.10.20
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  Communications Survey

  European 5G survey: Europeans are positive, but disinformation looms and citizens call for action

  Almost all Europeans have heard about 5G, however only 1 out of 4 Europeans claim to have a good understanding about 5G.

  16.10.20
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  Consumption Survey

  World Luxury Tracking: Between new constraints & new expectations

  Between new constraints & new expectations... A luxury that is reinvented, more aspirational than ever before. Ipsos unveils the results of its annual barometer of luxury consumption trends, the World Luxury Tracking (WLT) study.

  15.10.20