Marketing partnerships, or sponsorships have been at the forefront of our lives over the last few months whether we realise it or not. From Andy Murray at Wimbledon, the unexpected success of wales at the Euros, the resurgence of England’s cricket team, the open, the tour de France, Lewis Hamilton’s f1 success and now the Rio Olympics, the opportunities for brands in this area are immense... and expensive.
Findings of a 2016 survey on current public awareness and attitudes towards the use of animals in research. The survey also examines attitudes towards, and trust in, the regulatory system and the people who work with animals in research.
"Storytelling" is more than an industry buzzword. Columnist Peter Minnium discusses the art of good storytelling and the best ways marketers can tell those stories in digital media.
There is a general perception that gamers are the main target audience for virtual reality (VR) experiences, and our research finds this opinion is shared by 60% of participants. There is an emerging awareness of VR in the UK, with 59% of men boasting a strong understanding of VR, compared with 46% of women.
The benefits of mobile payment are for users to eliminate the need to take out cash or cards, simplify the process to enter card info and verify the validity of transaction, and increase the speed of payment process.
“Programmatic” media buying can be defined as the use of software programmes to buy advertising space. The software replicates and automates what, in some media, can be a lengthy manual process. Programmatic buying began in response to an almost infinite supply of digital inventory, the impossibility of a human being sifting through every possible permutation to create an optimum campaign and a massive advance in technology.
The country's direction indicators seem to point to a timid upward bias. On the other hand, Temer's administration evaluation has worsened.
As Dilma’s trial by the Senate approaches*, the approval and disapproval indicators for both, acting president Michel Temer and Dilma Rousseff, remain stable in very negative levels.
Consumer Confidence Index remains at 68 points and it stagnates after three months of small incremental increase. Perspectives for the next 6 months give small signs of possible improvement.
As automotive manufacturers around the world continue to grapple with stagnating or declining sales in their traditional markets, a strong strategy for geographic diversification becomes increasingly urgent.
