Now in its fifth year, the results of our 2015 Most Influential Brands of Canada study show a modest shuffling in the upper echelon and one new entry to the Top Ten list.
This white paper highlights some of the challenges involved in starting a text analytics project, setting out the best ways to avoid these in order to ensure the results deliver action-orientated insight.
After 3 months without movement, the global average for national economic assessment is up one point this month, with four in 10 (41%) respondents rating the current economic situation in their country as “good”. This is the first month with a positive gain for the national assessment average since July 2015.
The national economic assessment index finishes the year flat with four in 10 (39%) of global citizens describing their global economic situation as “good”. Despite some mid-year fluctuations (July 2015 – 42%), the national index remains exactly the same as it was one year ago. Winners and losers: Italy recorded the highest net points gain in 2015 (16%, + 9pts.). Brazil shed the most points, to end the year at the all-time low (4%, - 18 pts.).
Market research has long been accused of killing creativity. Many in the creative world now look back with nostalgia to the days when market research was the point of contention. With so much more data available now and so many exciting applications for it, data and creative are at loggerheads.
Japan's self-storage industry has been growing with all the favourable conditions – a high percentage of middle class population, shoebox-size living spaces, a high population density and an active culture of consumerism.
