This book has been initiated to help Ipsos researchers in their international projects. At the analysis stage, it provides cultural insights which can enlighten the results. But also from a technical perspective, when preparing a qualitative study design, it aids in the consideration of local constraints (such as scheduling, sample composition, geographical coverage).
Immigration one of the key issues which will affect how people vote in the UK’s upcoming referendum on EU membership, along with the effect on the economy and Britain’s sovereignty.
