As more and more consumers embrace innovations such as smart home speakers and appliances, it's clear the concept of connected or smart homes has finally entered the mainstream. In fact, in the US, 60% of Smart Home Affluencers are more interested in smart home technology than they were two years ago.
The ultimate fore-sighting syndicated study looking at the most important consumer trends across 9 countries in the MENA region: KSA, UAE, Kuwait, Qatar, Iraq, Jordan, Egypt, Morocco and Tunisia.
Online audience measurement body UKOM (UK Online Measurement Ltd.) has appointed Ipsos as the new supplier of the UK industry standard for online audience measurement from January 2021.
This month’s edition of Ipsos Update features the latest research and thinking from Ipsos around the world on creativity and innovation, NATO, Gen Z in MENA and in-depth reports from Australia, Brazil, Russia and the UK.
In the second issue of Ipsos Flair Russia, Ipsos experts share their vision of how changing social attitudes about what is “good” and what is “bad” affects consumer behaviour.
Globally, just 39% think their country is heading in the right direction; 61% say things are off on the wrong track. The top worries globally are Poverty/Social inequality, Unemployment, Crime and Violence and Financial/Political corruption.
