The country is still heading in the wrong direction to 95% of Brazilians, being at this very high level of ‘wrong direction’ since July 2017. To 85% of Brazilians the mood regarding the future of Brazil is of concern or outrage. With pride at a low, the anti-establishment feeling is more and more ingrained in the Brazilian society: a perfect ‘storm’ for populist speeches and charismatic leaders.
July’s edition features new papers on ethnography, audience measurement and food waste, as well as new global reports on the inclusiveness of nationalities and artificial intelligence.
The average global economic assessment of national economies surveyed in 28 countries is remains unchanged this wave with 47% of global citizens rating their national economies as ‘good’.
For the third year in a row, Ipsos has won Gold at the Agency of the Year awards, in the Market Research category. The Awards celebrates groundbreaking and innovative agency performances in Hong Kong, voted by jury of top Marketers and industry leaders in the city.
President Trump’s approval rating remains statistically unchanged from last week, with 42% of all Americans approving of the job he is doing as president.
A year and a half after the last edition, Trend Obs 2019 reveals a new search for balance, an attempt to regain control over the course of one’s life, at the cost of simplifying the outside world. But the exercise isn’t that simple and may herald other developments…
People who fear numbers are said to suffer from numerophobia or arithmophobia. There are even those who fear specific numbers like number 7 (heptaphobics) or number 13 (triskaidekaphobics). Audience measurement is a discipline swimming in numbers and, with the emergence of Big Data to supplement or even replace more traditional survey approaches in many cases, now throws out even more numbers.
