Ethnography is a research method made for investigating cultural practices, rituals, consumer behaviour, routines and social norms. It helps our clients identify previously unseen opportunities through looking at people’s worlds in a new way, through putting behaviour at the heart of our investigation.
New global poll finds four concerns top the world’s worry list: financial/political corruption, unemployment, poverty/social inequality and crime and violence.
Worldwide, more than two in ten respondents, who are aware of the FIFA World Cup 2018, believe that Germany will take home the Cup. Brazil, Spain and Argentina are also among the favourites. Overall, people have predominantly positive opinions about the games being held in Russia.
June’s edition features new papers on shopper behaviour and the value of reputation, as well as global surveys on socialism, summer holiday plans and the Royal Family.
The average global economic assessment of national economies surveyed in 28 countries is remains unchanged this wave with 47% of global citizens rating their national economies as ‘good’.
Irish voters went to the polls on May 25 for a national referendum to remove restrictions on abortion from its constitution, allowing abortion to be made legal in Ireland. Ipsos MRBI was commissioned by The Irish Times to undertake an Exit Poll to be published immediately after polling stations closed at 22:00 that night. Publishing an Exit Poll this quickly had never been previously achieved in Ireland and doing so would be a major challenge.
