In a recent White Paper, programmatic demand-side platform provider, TubeMogul, referred to ‘the unstoppable shift to audience-based buying’ in the US television market, arguing that inefficiencies in the way TV advertising has traditionally been bought and sold, as well as advances in the way people receive their TV content, will lead inevitably to a time when more and more of it will be traded programmatically.
In the latest Pulse of the People™ study in South Africa we examined attitudes and opinions of country direction, delivery of government services and opinions of leadership among those who are receiving social grants from the government and those who are not.
With only 4 days until the French Presidential election, Marine Le Pen and Emmanuel Macron lead the field in the latest Ipsos/Sopra Steria poll conducted on behalf of CEVIPOF and Le Monde. The results are based on a sample of 11,601 registered voters, aged 18+, with interviews conducted online between 16 – 17 April, 2017.
We are known throughout the world for being a leader on market research and customer insight. To celebrate our 40 years in the industry, this four-part blog series looks at how the retail landscape has changed – and what the future has in store.
With only ten days until the French Presidential election, Marine Le Pen and Emmanuel Macron lead the field in the latest Ipsos/Sopra Steria poll conducted on behalf of Le Monde.
To stay in touch with the sheer pace of information delivery, we’ve created a fast and lean qualitative approach – Overnight Qual – to deliver insights at speed.
