Insights Hub

All content

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  Social Intelligence Publication

  How to organically monitor how inflation impacts my category and brands?

  Social listening allows you to monitor social conversations and search.

  01.01.23
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  Strategy Publication

  What can we do immediately to optimize our retail category plans; both in store and online?

  Ipsos gives you access to the insights you need to adapt to the inflationary environment.

  01.01.23
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  Mystery Shopping Publication

  How do we know if we are delivering the targeted standard of experience and, if not, take corrective action?

  Make sure your customer interactions are in line with your brand promise with Mystery Shopping.

  01.01.23
• Inflation Publication

  How you can act

  Driving growth in Inflationary Times

  01.01.23
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  Trends & Prospective Publication

  How do I anticipate what will happen in the future and what can I do now to mitigate risk and maximize potential?

  Identify potential scenarios and anticipate the actions to be taken to deal with them.

  01.01.23

• Preference Center

  Manage your communication preferences from Ipsos

  Update

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  Product Innovation Publication

  Will gains from cost reduction through ingredients change outweigh risks from alienation?

  Evaluate the impact of a reformulation of your product with Ipsos' Cost Reduction Risk Analyzer

  01.01.23
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  Artificial Intelligence (AI) Publication

  The myths and realities of social intelligence and analytics

  While social intelligence is a growing space, there are still plenty of misconceptions about what it is and how it works.

  21.12.22
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  Luxury Publication

  Luxury, the time of transformations?

  How to surf between constants and changes.

  16.12.22
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  Advertising Publication

  Advertising: finally… a 'Misfit' Christmas ad

  Christmas is a time of joy and coming together, of exchanging gifts and being with the ones that matter most to us. And while this year Christmas feels a bit different, with inflation and an impending recession to greet us in 2023, another staple we can always count on is Christmas advertising.

  13.12.22
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  Energy Publication

  Consumers demand innovation from their energy suppliers

  New services from Ipsos and Synthesio help energy and utilities brands track consumer trends and spot innovation opportunities.

  08.12.22
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  Customer Experience Publication

  CX service design: creating emotional attachment and driving brand growth

  Designing customer experiences that drive business success

  06.12.22