Insights Hub

All content

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  Retail Publication

  Designing a ‘Smarter’ Mystery Shopping Programme

  Seven steps to building a successful mystery shopping programme and increasing return on investment.

  14.11.22
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  Automotive Publication

  Future of Mobility: Autonomous driving and the impact on our life

  Autonomous vehicles have the potential to reinvent everyday lives and businesses

  10.11.22
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  Artificial Intelligence (AI) Publication

  Understanding your consumers with AI in market research

  To help brands grapple with the volume of consumer-generated data, a new breed of AI-enabled Consumer Intelligence (AICI) solutions have come on the scene.

  09.11.22
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  Inflation Publication

  As companies tackle inflation, a generation gap looms

  Many brands are struggling to keep customers loyal in a high-cost era. Here’s how younger and older consumers differ on price hikes.

  08.11.22
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  Inflation Publication

  5 Keys to Successful Advertising in Inflationary Times

  Even in advertising, brands do not need to shy away from addressing consumers’ challenges head on – but they do need to be authentic.

  08.11.22

• Preference Center

  Manage your communication preferences from Ipsos

  Update

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  Social Intelligence Publication

  Climate Change: How the Conversation Is Heating Up on Social Media

  A new Synthesio report analyzes climate change conversations around the globe

  06.11.22
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  Ipsos Update Publication

  Ipsos Update – November 2022

  Emerging risks, hybrid working and resilience in Ukraine… Ipsos Update explores the latest and greatest research & thinking on key topics from Ipsos around the world.

  01.11.22
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  Social Intelligence Publication

  New research from Synthesio and Twitter explores wellness conversations online

  Synthesio has released a new report exploring the #Wellness community on Twitter to uncover the top trends that brand marketers and insights pros need to know as they head into 2023.

  01.11.22
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  Retail Publication

  Where brands and retailers should place their bets this holiday shopping season

  Inflation, the environment, Covid-19 and the war in Ukraine are all forces brands and retailers must consider ahead of Black Friday and Christmas shopping.

  28.10.22
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  Society Publication

  An introduction to Flair Brazil 2023: What Brazilians think

  In 2023, after almost a decade, Brazil is once again looking to its future.

  27.10.22
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  Inflation Publication

  Inflation in Brazil

  What will be in our pockets in 2023 and how can brands respond?

  27.10.22