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Global Opinion Polls

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Discover how Ipsos uses AI to deliver insights for clients

Discover how Ipsos uses AI to deliver insights for clients

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Unlock Brand Success

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  • Women Publication

    Women & Water: A Ripple Effect

    In 2017-2018, Ipsos and the Water & Development Alliance (WADA) conducted a study to map the hypothesized direct gendered impacts (“women and water”) and the pathways to indirect empowerment impacts (“the ripple effect”) of water programming, and to collect primary data to assess whether these hypotheses can be supported.
  • Mobile Payment Publication

    Mobile POS: Moving the Needle in Mobile Payments

    Discover what our panel of experts - merchant acquirers, mobile payment systems, and merchants - have to say about the future of mobile point of sale payments.
  • Economy Publication

    Serbia under a Magnifying Glass

    The Serbia under a magnifying glass report provides an overview of the current economic and demographic shape of the country, the changing advertising sector, shopping habits and Serbs’ relationship with the digital world.
  • Business Travel Publication

    Chinese International Travel Monitor 2018

    This is the seventh edition of the Hotels.com™ Chinese International Travel Monitor (CITM), which takes a comprehensive look at the impact on global travel by mainland Chinese travelers.
  • Economic Pulse Publication

    Brazil Pulse - Temer's Evaluation is Bad or Very Bad to 88% of Brazilians - July 2018

    The country is still heading in the wrong direction to 95% of Brazilians, remaining at this level since June 2017. To 86% of Brazilians, the mood regarding the future of Brazil is of concern or outrage. With national pride being at a low, the anti-establishment feeling is increasingly ingrained in the Brazilian society: perfect storm for populist speeches and charismatic leaders.
  • Preference Center

    Manage your communication preferences from Ipsos

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  • Ipsos Update Publication

    Ipsos Update - August 2018

    August’s edition features new papers on cultural bias, electric vehicles and Gen Z, as well as global reports on healthcare and human rights.
  • Economic Pulse Publication

    The Economic Pulse of the World - July 2018

    After holding steady for three consecutive months, the average global economic assessment of national economies surveyed in 28 countries is up one point this wave with 48% of global citizens rating their national economies as ‘good’.
  • Retail Publication

    Why observational research is a valuable tool for stores

    Dr Tim Denison, director of retail intelligence at Ipsos Retail Performance features in the summer edition of The Retailer, the BRC’s quarterly online magazine. The article highlights two different research approaches that are coming to the aid of store design teams in making informed, customer-centric decisions when faced with the daunting task of determining what their stores of the future should look like.
  • Mystery Shopping Publication

    Mystery Shopping in the Luxury Industry

    In this paper, three highly experienced mystery shopping experts share their knowledge and opinions on different aspects of mystery shopping in the luxury industry and how it is a vital ingredient in a holistic Customer Experience strategy.
  • Mystery Shopping Publication

    How mystery shopping drives better automotive CX performance

    Changing Gear - What should an automotive mystery shopping programme focus on? What do car manufacturers and dealers want from a mystery shopping programme?
  • Economy Publication

    Russia TrendVision 2017

    The Russia TrendVision report provides an overview of the country's current social and economic situation, examining key demographic data and consumer behaviour to forecast possible future trends.