Hacking Hacks: How users are leading innovation

This thought piece explores 'hacks' and how consumers can help develop new product innovations.

This thought piece explores how consumers at the leading edge of categories often develop solutions to meet their needs and how we can use AI-driven techniques to find true innovation.

Ever changing markets and category disruptors make conventional lead-user techniques difficult (not to mention time and resource intensive); therefore, Ipsos partnered with the MIT Innovation Lab to pilot a revolutionary online approach. We sought to understand if the internet AI could be used to help brands identify tomorrow's disruptive ideas before their competitors and new startups.

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The author(s)

  • Duncan Fergusson
    Market Strategy & Understanding, UK

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