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Global Trends about Peak Globalization
Globalization may be enjoying increased popularity after the Covid-19 pandemic focused people on their local areas
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Global Trends in The Technology Dimension
People need to be persuaded that new technologies will improve their lives rather than adopting them without question
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Global Trends in Privacy and Technology: Data Dilemmas
The public remain prepared to share their data, within limits
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Global Trends in Brand Communication: Authenticity is King
Authenticity is a vital concept for brands to understand, but one that is increasingly complex to define
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Speed dating with innovations: What’s your innovation’s pick-up line?
This white paper explains how the communication of innovation has changed drastically and how consumers have adapted to this new reality.
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Ipsos Update - February 2023
Luxury, generation Z, the war in Ukraine… Ipsos Update explores the latest and greatest research & thinking on key topics from Ipsos teams around the world.
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[Webinar] How to spot unexpected competitors and brand growth opportunities
Join us for a webinar with our social intelligence experts on 28th February.