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The relationship between trust and regulation
If we are to believe the narrative of trust being in crisis, we should be seeing large-scale concerns about levels of regulation around the globe.
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Strategic guidance & learnings for advertising at scale in times of inflation
Access valuable insights to communicate efficiently in times of inflation
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Communicate around price and value in times of inflation
Learn how consumers perceive the value of your products and services and identify the best creative ideas.
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How can i observe my customers/consumers in real life?
Discover how they navigate inflationary pressures with ethnography.
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How to organically monitor how inflation impacts my category and brands?
Social listening allows you to monitor social conversations and search.
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Advertising: finally… a 'Misfit' Christmas ad
Christmas is a time of joy and coming together, of exchanging gifts and being with the ones that matter most to us. And while this year Christmas feels a bit different, with inflation and an impending recession to greet us in 2023, another staple we can always count on is Christmas advertising.
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Consumers demand innovation from their energy suppliers
New services from Ipsos and Synthesio help energy and utilities brands track consumer trends and spot innovation opportunities.