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Consumers demand innovation from their energy suppliers
New services from Ipsos and Synthesio help energy and utilities brands track consumer trends and spot innovation opportunities.
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CX service design: creating emotional attachment and driving brand growth
Designing customer experiences that drive business success
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The future of healthcare segmentations
As the healthcare sector evolves at speed, pharma needs an improved framework to guide its marketing effort and answer the eternal business questions: who to target and how.
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Creative Corner powered by Ipsos
Ipsos experts discuss how to unleash creativity and create strong ads that will leave a lasting impression and generate positive business outcomes.
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Has disruption become the new normal?
On March 11, 2020, the WHO declared the novel coronavirus (COVID-19) outbreak a global pandemic. Almost immediately, the pandemic rose to the top global concern in Ipsos’ What Worries the World poll.
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Turkey: Re-designing adaptation in the shadow of hyperinflation
Inflation is not a new term in Turkey. Looking at the history of inflation; the annual rate for the last 50 years is around 40%.
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The future luxury customer
This roundtable discussion was hosted by Ipsos Channel Performance and Customer Experience.
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Internet users’ trust in the Internet has dropped significantly since 2019
Online users want better control over how their personal data is collected, used and sold.
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Understanding your consumers with AI in market research
To help brands grapple with the volume of consumer-generated data, a new breed of AI-enabled Consumer Intelligence (AICI) solutions have come on the scene.