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Insight Out: an Ipsos UU podcast
Insight Out is a monthly podcast exploring emerging trends, budding innovations and creative ways to get closer to real people in real life.
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[WEBINAR] GreenBook: How to engage your Gen Z consumers in online communities
Join Ipsos’ Christie Moorman, Jennifer Torgersen, and Sarah Dewald for an enlightening discussion about how to leverage online communities as a powerful tool for meaningful interaction and collaboration with your Gen Z consumers.
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[EVENT] UX360 Research Summit
UX research is becoming increasingly important as many industries grapple with saturated markets and user churn. Implementing successful UX strategies have proven to deliver ROI for businesses.
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A Year in Review - 2021
What did we learn about public attitudes and behaviours? What did our research tell us about the events of the year? And how did our outlook shift?
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Social Listening 101: How to understand consumers
Understanding consumer preferences and behaviors is the backbone of all good go-to-market, brand, and innovation strategies. It’s the foundation for attracting and retaining customers, and delivering experiences and products that exceed expectations – especially important now that empowered consumers have more choices, greater knowledge, and higher demands. But today’s pace of change and the explosion of digital channels have made it difficult for marketing and insights pros to keep up.
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5 steps to social listening success [webinar recording]
Learn how to create a successful social listening strategy in 5 steps.
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[WEBINAR] Building a world-class brand: The place of diversity & inclusion in advertising
As mainstream society continues to make strides toward diversity and inclusion, consumers are clear that demonstrating those values in advertising is not an option, but a necessity.
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Social Data alone isn’t enough for Consumer Intelligence success
Social data is not enough. By merging big data with first-party data - brands get the full picture and a single source of consumer insights.