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Bill and Melinda Gates Foundation: Tomorrow’s consumers
Over 45% of the world lives on $2 a day, yet by 2025 may of them will be middle class. The Gates Foundation wanted to understand what this transition will look like.
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Cultural Intelligence
Who we are and how we act: dress, speak, buy things, or vote are all shaped and informed by our cultural context.
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A Year in Review - 2021
What did we learn about public attitudes and behaviours? What did our research tell us about the events of the year? And how did our outlook shift?
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Building the business case for AI-enabled consumer intelligence
Social listening 2.0 is here. AI-enabled consumer intelligence solutions enable market research and insights pros to spot trends and stay ahead of the market.
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Attitudes of Europeans towards tourism
On behalf of the European Commission, Directorate-General for Internal Market, Industry, Entrepreneurship and SMEs, Ipsos' European Public Affairs conducted a Flash Eurobarometer survey about the attitudes of Europeans towards tourism.
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[EVENT] Future-Proofing and Foresight - ESOMAR
During the 4th edition of ESOMAR Flagship series “Future-Proofing and Foresight”, leaders from Pernod Ricard and Ipsos will present a new holistic brand understanding ecosystem called PRIME.