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The Economic Pulse of the World - August 2018
After an uptick last month, the average global economic assessment of national economies surveyed in 28 countries is down two points this wave with 46% of global citizens rating their national economies as ‘good’.
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Fake News, Filter Bubbles and Post-Truth are Other People’s Problems…
A major new Ipsos study of over 19,000 people in 27 countries, and part of our long-running series on misperceptions of key social realities – The Perils of Perception – highlights how we think fake news, filter bubbles and post-truth are things that affect other people, much more than ourselves. But the majority also say they regularly see fake news, and nearly half say they’ve believed a fake story before finding out it’s fake.
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2018 US Politics - the Midterm Elections are Two Months Away (September 5)
Among registered voters, Democrats enjoy a 9-point lead over Republicans in this week's generic congressional ballot.
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Four Ways Agile Research Will Evolve to Drive Innovation
In today’s fast-moving, shape-shifting world, it seems virtually every business, every marketer, and every researcher wants to be agile. But, what exactly does agility mean?
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Diets Around the World: an Exploration
Over recent years it has felt like consumers are becoming increasingly focused on their diet and eating healthy.
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Ipsos Update - September 2018
September’s edition features new papers on mystery shopping in the luxury industry, in-app advertising, and affluent travel, as well as case studies on social media data in India and current economic and demographic trends in Serbia.
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[EVENT] The Future of Financial Relationships: Customer Connection in a Digital Age
October 3 - This event will examine the dramatic impact of new technology and thinking on how consumers and financial brands interact. We will explore how providers, both emerging and traditional, can build ‘emotional’ engagement with their customers in an environment increasingly dominated by digital interactions.
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[WEBINAR] Bringing #CXDay to Hollywood
Have you ever been inspired by a particular movie quote? Join our complimentary #CXDay webinar for a fun-filled adventure overlaying famous Hollywood quotes with CX best practices.
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[EVENT] US launch of Global Business Influencers 2018
October 02 - Global Business Influencers make business decisions worth trillions of dollars and wield significant power when it comes to deciding how to manage and spend their personal wealth, representing the key to profitability for many industries, including B2B, finance, luxury, travel and others.
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Are You Using Social Data Optimally?
Focusing on the Indian market, this paper aims to provide a complete overview on how we optimise social media data for marketers. In 2021, it is estimated that 24% of the Indian population will be accessing social networks, up from 15% in 2017.