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A Sustainable Future?
A broad and complex term, sustainability demands that we adopt practices that will maintain resources today and for future generations.
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Breaking Old Habits
One in two of us now recognise that our personal actions have a direct impact on the environment. But how is this sense of responsibility creating change in our daily lives?
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We empower brands to be more human
The Ipsos' Brand Health Tracking service line supports client decision making by capturing the dynamic context of people’s brand relationships and choices and offering true understanding of how to influence those relationships to power your brand journey. Our starting point is people, and we help brands to put this human insight front and centre.
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Positive impact of intersectionality in advertising
The Unstereotype Alliance today released its new report “Beyond Gender 2: The Impact of Intersectionality in Advertising,” produced with support from LIONS and research conducted by Ipsos.
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From Trend Detection to Predicting Impact [Webinar recording]
Today's consumers move faster than ever. As outlined by Forrester, "organisations don't just need to keep pace with their consumers, they need to stay ahead of them".
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Using machine intelligence to spot unmet customer needs
Machine intelligence does a great job helping us navigate between complex contextual layers – something that is not easily available.
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[EVENT] The power of curation to innovate for changing landscape of beauty in a post-pandemic world
September 21, Radhecka Roy and her client at L’Oréal have been selected to present at ESOMAR Congress Insights Festival 2021!
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Ipsos Update – August 2021
Featured topics include obesity, sustainability, populism, youth skills and the Tokyo Olympics. We also take a closer look at the latest research from Russia and Africa.
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Amid the uncertainty of the pandemic, the S of ESG is coming under greater scrutiny
As ESG has surged up the consumer agenda, new Ipsos data shows that improving society is identified as the top priority for multinationals among consumers across the globe – perhaps not surprising given the social implications of the pandemic. While fundamental issues such as safe working conditions are seen as most important here, each company should carefully consider how to adapt its operations to improve sustainable business practice. Companies should continue to pursue actions on all three pillars of ESG though. Not just because E and G remain critical in the public’s eyes, but also as it – as we should all know now – makes good business sense to do so.
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Global survey finds broad support for taxing and labeling products using scarce natural resources
Majorities of citizens in nearly all 28 countries surveyed for the World Economic Forum are in favor of both measures