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How to Select the Right Celebrity Endorser?
Rio Olympics has ended, but the craze on Olympic athletes has not yet faded. However, do you know that the microblog comments of “Wang Baoqiang Divorce” (10 billion pieces) once surpassed that of “Rio Olympics” during the Olympic Games? It is unprecedented that celebrity gossips should take away the limelight of the Olympic Games.
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[EVENT] The Media Insights & Engagement Conference
Join Ipsos’ Sherrill Mane for insights into How Marketers and Agencies See the MAdTech World today, on Tuesday, January 31.
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[EVENT] FFWD: Ipsos Brand Influence Study in Canada
Join us on January 31 for an informative discussion featuring Canada’s Most Influential Brands.
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[WEBINAR] #NoMoreBoringSurveys - When & How to Gamify Your Research
Join us, on January 31, for a complimentary webinar case study illustrating when & how to gamify your research.
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Canadian Economic Confidence Rebounds in 2016
But Albertans still have dismal assessment of the national (36%) and their local (26%) economies.
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[EVENT] Power to the People? The Global Rise of Populism
Ipsos is holding a major debate where we will dissect the momentous political events of 2016 and look forward to key elections in 2017.
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[EVENT] Video, Data and Mobile: the Creative / Qualitative Jump
The 2017 edition of Teads Video Summit Paris will take place on January 26th with the theme "Video, Data and Mobile: the creative and qualitative leap".
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Focusing on the Sight of Television Advertising
Revealing the truth of transmission efficiency through the eye tracking techniques.
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ASIA - Primary Consumer Sentiment Index - December 2016
The Thomson Reuters/Ipsos Monthly Primary Consumer Sentiment Index (PCSI) was released today for the following countries: Australia, China, India, Japan and South Korea.