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Leadership Connections 2017: HR Driving Business Transformation
Is your organisation currently going through transformation? The answer from the clear majority of HR leaders we spoke to was an emphatic ‘yes’. And the few who said they weren’t currently in a period of actual transformation did feel they were evolving or changing in some way.
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2017 US Politics - President Trump is at in a Dead Heat With 47% Approving (March 22)
Healthcare once again beats out all other issues as the dominant concern for Americans (16%). Number two on the issues of concern list is the economy, coming in at 13%. For anyone who had “morality” in their bracket, we’re sorry to say that you’re probably not going to be pleased with the final four.
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Ipsos/Google Advertising Attention Research - Video Ads and Viewer Attention
Data suggests visual attention to advertising on YouTube mobile is higher than on TV.
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[EVENT] Taipei AMPA seminar - Growth Opportunity in ASEAN After M
On April 21, Ipsos Business Consulting is honored to be invited to speak in the coming Taipei AMPA seminar, one of the largest automotive events in Asia.
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Global View on World Water Day - Why Waste Water?
The theme for World Water Day 2017 is “Why waste water?” and is in support of the United Nation’s Sustainable Development Goal 6.3 to improve water quality by reducing, treating and reusing wastewater.
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[WEBINAR] Building Distinctive Brand Assets: Four Measures That Matter
On April 20, join Ipsos’ Dave Gryga as he demonstrates how you can gain a deeper understanding of the level of distinctiveness for your brands, highlighting strengths to leverage and opportunities to further drive distinctiveness.
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An Efficient Alternative to Concept Optimisation
In real life, who has time for two steps when you can do it in one?
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[EVENT] Medallia Experience 2017
On April 18, Ipsos Loyalty is delighted to be a sponsor of America’s premier conference dedicated to helping clients win at the race to make customer experience their key differentiator.
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#NotaJoke. Branded Entertainment Oscar Style
February is a prime month for American brands looking to capitalise on two of the largest television audiences of the year – the Super Bowl and the Academy Awards. Unfortunately for the teams behind Best Picture winner Moonlight, and the incorrectly announced Best Picture winner La La Land, Price Waterhouse Coopers’ mishandling of the Best Picture Award winner envelope has overshadowed most all of the stories to emerge from the evening’s events.
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2017 US Politics - Healthcare Reform May Be Negatively Impacting President Trump’s Approval Rating (March 15)
It’s unclear whether striking the word “affordable” from the Republican healthcare reform act was the cause for the lackluster public response – but the numbers, contrary to some of our polling peers, show little confidence in Speaker Ryan’s plan for the repeal and replace of Obamacare. Reuters will be releasing the exact numbers on this in the next 24 hours, so we encourage everyone to look out for that.