Search
-
New survey shows Brexit vote slightly dents UK’s reputation among EU nations
Ipsos surveyed nearly 40,000 18-34 year olds across the G20 nations on behalf of the British Council, to measure perceptions of the UK pre and post-Brexit.
-
Neuromarketing: Your Brain on Advertising - Interview
In this video, Elissa Moses discusses the science of neuromarketing and how the brain engages with physical and digital channels.
-
Perils of Perception - Perceptions Are Not Reality: What the World Gets Wrong
These are the latest findings from the Ipsos perils of perception survey. The results highlight how wrong people across 40 countries are about some key issues and features of the population in their country.
-
Ipsos Update - December 2016
Welcome to the December edition of Ipsos Update, our monthly selection of research and thinking from Ipsos’ teams around the world.
-
What Worries the World - November 2016
The majority (63%) of people around the world think things in their country are on the wrong track.
Unemployment currently occupies the top spot for global concern with 38% saying this. -
Canadian Attitudes Towards the US Election
Although Canadians see Trump’s win as having a largely negative impact on Canada, U.S. and the world, a majority agree that they understand the underlying anger in America that led to the U.S. election outcome.
-
Seasonal Shopping: Black Friday Results in the UK
Black Friday: online rules the roost as footfall levels fall! As predicted, UK retail footfall fell on Black Friday as shoppers shelved the high street and turned to online sales.
-
2016 US Politics - The Economy Remains at the Top of the List of the Most Serious Problem Facing the US (December 14)
The economy remains at the top of the list of the most serious problem facing the United States, at 19%. 55% of Americans believe that the country is headed in the wrong direction, with Republicans (53%) and Democrats (54%) having about the same amount of pessimism.
-
Europe Update 2016 in Review
Europe has had a tumultuous year. We have taken a look at Ipsos’ research across Europe and found 10 things which each tell us something about how 2016 felt to Europeans - as citizens, voters, consumers, employees ... or holidaymakers.
-
Great Expectations 2016 - Are Service Expectations Really Rising?
Explore the causes, effects and changing nature of customer service expectations. Our latest data suggests that expectations have a role to play in understanding the link between the day-to-day of customer experience and overall brand relationships.