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Device Agnostic: Why You Need to Transform Now
Device agnostic is no longer the future of online research. It’s happening now. Marketers must adapt quickly or risk losing touch with their consumers.
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How Millennials Of Europe Will Shape Tomorrow's Payments Landscape
Research into European millennials’ payments behaviour as part of our ongoing commitment to both inform and shape the discussion about the future of payment systems.
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Business Travel Risks On The Rise Say Decision-Makers
In October 2016 Ipsos surveyed 1,119 people who organise, influence, or are responsible for, their organisation’s travel and risk mitigation policies.
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How Millennials Of The USA Will Shape Tomorrow's Payments Landscape
Millennials are coming of age – their choices, their behaviours and their concerns are set to profoundly shape developments across every spectrum of business and commerce, and nowhere more so than in how they access their money.
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[WEBINAR] The Connection Between Big Data & Behavioural Economics
Research Innovation Webinar - December 7, 2016
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Polls Aside, the U.S. Presidential Election Is Far From a Blowout
Two weeks out from Election Day and it looks like the race for the White House is all but over. However, if it looks like pollsters are increasingly on the wrong side of history (Colombia’s referendum, Brexit, the 2015 British election and the Scottish referendum) it could be because they need to triple and quadruple check their assumptions before making blithe pronouncements. This is that type of thought exercise.
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[EVENT] Financial Services Research 2016
Financial services research is increasingly being used to shape the UK's financial capability strategy. Attend the Financial Services Research Conference to find out how research and insight is being used to radically reshape financial processes and institutions.
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Making the Most of Text Analytics
Why the automated brain of text analytics still needs a human heart. While many tools or suppliers use generic frameworks or templates for text analytics, Ipsos believes that a customised approach is the best way to deliver insight.
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She Speaks: Ten Things You Need to Know About Women in MENA
Women are one of the most powerful consumer segments in the world. Not only does their influence extend across major categories, they are also the main influencers when it comes to purchase decisions relating to the household.
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Technology Tracker Q3 2016
Only 56% of females 65+ have accessed the internet in the last 3 months. This rises to 69% for males of the same age group. Males (38%) and females (29%) 65+ from social grade DE are least likely to have accessed the internet recently. Broadband at home remains the preferred method to access the internet with 77% but Smartphone access is closing the gap rapidly and is now at 71%.