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2016 US Politics - President-Elect Trump’s Personnel Moves to Date Have Begun to Boost Americans’ Confidence (December 21)
59% of Americans believe that the country is headed in the wrong direction, with Republicans (61%) and Democrats (57%) having a fair amount of pessimism. More Independents (68%) believe that the country is off on the wrong track.
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[EVENT] The Mystery Tour–Fashion Retailing
Join us on 17 January for a live Mystery Shopping session, specifically dedicated to Fashion Retailing professionals.
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"Why Do I Like Pillows?" - Understanding What Customers Want
Colin Strong discusses the techniques for understanding what customers want, when researching products and services that they have never experienced before.
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New survey shows Brexit vote slightly dents UK’s reputation among EU nations
Ipsos surveyed nearly 40,000 18-34 year olds across the G20 nations on behalf of the British Council, to measure perceptions of the UK pre and post-Brexit.
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Neuromarketing: Your Brain on Advertising - Interview
In this video, Elissa Moses discusses the science of neuromarketing and how the brain engages with physical and digital channels.
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Perils of Perception - Perceptions Are Not Reality: What the World Gets Wrong
These are the latest findings from the Ipsos perils of perception survey. The results highlight how wrong people across 40 countries are about some key issues and features of the population in their country.
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Ipsos Update - December 2016
Welcome to the December edition of Ipsos Update, our monthly selection of research and thinking from Ipsos’ teams around the world.
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What Worries the World - November 2016
The majority (63%) of people around the world think things in their country are on the wrong track.
Unemployment currently occupies the top spot for global concern with 38% saying this. -
Canadian Attitudes Towards the US Election
Although Canadians see Trump’s win as having a largely negative impact on Canada, U.S. and the world, a majority agree that they understand the underlying anger in America that led to the U.S. election outcome.
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Seasonal Shopping: Black Friday Results in the UK
Black Friday: online rules the roost as footfall levels fall! As predicted, UK retail footfall fell on Black Friday as shoppers shelved the high street and turned to online sales.