Search
-
Statement on Polling for the US Presidential Election
Last night was a difficult one for political pollsters in the United States, including Ipsos. Almost without exception, the major polling agencies and their media partners predicted that Hillary Clinton would win both the Electoral College and the popular vote. As we all know now, Donald Trump won the Electoral College and is at a near-even split on the popular vote (counting continues).
-
Cybercrime and Corporate Reputation: Business and Public Perspectives
Cybercrime in the UK is identified as top reputational threat, but companies not seen as being on top of it. Cybercrime is a growing and evolving threat for businesses. More worryingly, across different industries it takes an average of 100 days for companies to detect a potential breach and sometimes a threat will not be identified at all, according to Gordon Morrison of Tech UK.
-
Affluent Population Increases Influence in APAC. But What About Women?
Ipsos released the 2016 Ipsos Affluent Asia survey results, Asia’s most comprehensive survey of the upscale affluent market covering 10 countries across the region.
-
2016 US Pre-Elections - Clinton Has a 90% Chance of Winning (November 7)
Our last pre-election poll shows Hillary Clinton building back some of the lead lost in the wake of Comey’s initial letter to Congress. This data paired with the state-level data from our final States of the Nation poll mean we put Clinton’s odds at 90% of winning the White House tomorrow.
-
2016 US Elections - Hillary Clinton Continues To Lead Donald Trump (November 4&5)
Starting the last pre-election weekend, this election is closing as undecided and third party voters come home to the major candidates, more to Trump’s benefit than Clinton’s.
-
New I-Say Panel in Japan
Migration of Ipsos in Japan's online panel onto RAES/Ipsos Interactive Services Global ecosystem.
-
How Millennials Of The USA Will Shape Tomorrow's Payments Landscape
Millennials are coming of age – their choices, their behaviours and their concerns are set to profoundly shape developments across every spectrum of business and commerce, and nowhere more so than in how they access their money.
-
Global Perception of US Presidential Election
Most citizens around the world believe Hillary Clinton will win the upcoming U.S. presidential election, though Donald Trump is seen as the favorite by the people of a few countries. Clinton leads by very large margins in Latin American countries, while Eastern Europe shows higher support for Trump.
-
Authentic Storytelling: 5 Rules for the New Frontier of Marketing
Why brands need to market with authenticity to win consumers' trust and outlines five steps to help you craft and curate more authentic stories.
-
2016 US Elections - Clinton and Trump Have Both Seen Their Favorability Ratings Improve (November 3)
With less than a week to go, the general election matchup has remained stable – despite last Friday’s final October surprise. Clinton and Trump have both seen their favorability ratings improve as partisans are coming home for the big day while undecided voters continue to decline as a share of the electorate.