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A view on frontier markets
The confluence of economic growth, rising middle class, and upcoming ASEAN Economic Community have drawn many international players to the potential of frontier markets.
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Thailand is expecting to be the leader
Over the past 3 years, medical device companies in Thailand performed well from both revenue and net profit perspective. Thailand is expecting to be the leader of Healthcare and medical device market in ASEAN.
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2015 French Regional Elections Forecast Proved Extremely Accurate
As in the first round, Ipsos, with its partner Sopra Steria, was the only institute to provide forecasts for the 13 regions of metropolitan France.
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Europe Briefing 2015
This briefing pack summarises Ipsos research on public attitudes in Europe during 2015.
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Perils of Perception 2016
This 33-country survey highlights what we get wrong and why we are so often wrong about topics such as immigration, teenage pregnancy and how to change that.
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Taking Responsibility - Youth Development Trust in South Africa
Ipsos shows dedicated commitment to broad-based black economic empowerment.
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The Economic Pulse of the World - November 2015
Stability or stagnation? As we enter the final stretch of the year, all three economic assessment categories remain static—demonstrating no change over the last month in the global national (39%), local (24%) or future local (30%) economy assessments.
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Taking Responsibility - October Breast Cancer Campaign
Ipsos increases panel engagement through charitable contribution.
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Taking Responsibility - Ipsos Run in Colombia
As part of the Ipsos Run initiative, IPsos Latam teams wear the corporate colours at big running events.
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A Closer Look At Behavioural Economics And Concept Testing For CPG
Consumers and shoppers are purposeful and will more likely act consistently with their underlying preferences and motivations. This is what makes consumers neatly or broadly rational. Rationality does not assume consumers are conscious of their preferences, motives and decision processes. Consumers operating under System 1 may not always make the most consistent choices but that doesn’t make them in essence irrational consumers.