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Smarter Closed Loop Feedback
This white paper explores how to optimise the design of Enterprise Feedback Management and Voice of the Customer programmes to maximise the ROI and reduce customer complaints and churn.
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Healing The Pain: Responding To Bad Experiences To Boost Customer Loyalty
Healing the Pain introduces the concept of ‘Smarter Closed Loop Feedback’, helping companies maximise the ROI of customer feedback programmes and reduce customer complaints and churn.
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Are your customers working too hard?
Measuring customer effort in isolation is not enough. While it does link to customer outcomes, it is the Customer:Company Effort Ratio (C:CER) that really matters.
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Chinese Travel And Tourism Growing
A recent survey on Chinese outbound tourism showed that more than a third of Chinese tourists considered travel as important as love and marriage, family wealth, career development, learning and education, healthcare, and child growth.
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4 Reasons To Do “In-The-Moment” Research
One of the many strengths of mobile research is that it can happen in-the-moment, or close to the moment of people’s experience. One of the many strengths of mobile research is that it can happen in-the-moment, or close to the moment of people’s experience. However, it is not always exploited to the fullest of its potential because we often fall back into familiar research methods.
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Should Abortion Be Permitted?
A new poll conducted by Ipsos in 23 countries around the world sheds light on the global citizens’ views on the controversial subject of abortion.
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The Most Influential Brands in Canada 2015
Now in its fifth year, the results of our 2015 Most Influential Brands of Canada study show a modest shuffling in the upper echelon and one new entry to the Top Ten list.
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Five Top Tips for Successful Text Analytics
This white paper highlights some of the challenges involved in starting a text analytics project, setting out the best ways to avoid these in order to ensure the results deliver action-orientated insight.
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The Economic Pulse of the World - January 2016
After 3 months without movement, the global average for national economic assessment is up one point this month, with four in 10 (41%) respondents rating the current economic situation in their country as “good”. This is the first month with a positive gain for the national assessment average since July 2015.
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“We’re in the IT business and you want to call us a fruit!?!”
What characterizes a good brand name? What’s the best way to brief your creative agency for your next product launch?