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Revealing Implicit Brand Drivers
Research has shown now that implicit perceptions can be very different from explicit perceptions and that both types can have an impact on behavior.
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The Many Faces of Modern Motherhood
How marketers and advertisers can connect better with mothers and tap into their diverse range of needs by embracing the complex nature of motherhood today.
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The Future of TV
A master of reinvention, TV has consistently changed over time to embrace new technology and meet the evolving needs of audiences and consumers.
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China Pulse - March 2016
China’s economy showed moderate but steady growth with a year-on-year GDP increase of 6.93 percent at comparable prices in Q3 2015.
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[EVENT] The Ad Guide – Financial Services
Despite the recent downturn, HK remains a major Financial Services hub.
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[EVENT] The Ad Guide – Quick Service Restaurants
Breakfast Event: With Hong Kong’s recent economic downturn and decline in tourism, Quick Service Restaurants face even more of a challenge in winning new customers and retaining loyal ones.
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[EVENT] At the Middle East Social Media Festival in Beirut
Ipsos took part in the Middle East Social Media Festival which was organized by Right Services and Saint Joseph University (USJ), in Beirut, Lebanon on the 19th and 20th of May.
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Branded Content: Emperor’s New Clothes or the Future of Marketing?
Attempts at interpreting branded content straddle the wire of native advertising and advertorials before falling in to the abyss of general advertising – so what is it exactly and what does it offer that traditional channels do not already deliver?
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Clearing the Fog on Neuroscience
This study addresses some of the misunderstandings around what neuroscience is and what it can and can’t do.
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[EVENT] Ad Awards Celebrate 30 Years
The annual Ad Award event organised annually by Ipsos in France this year celebrated the 30th anniversary of its existence. Each year, the event recognises and rewards the best ads across 3 categories: Outdoor, Web and TV, Digital and mutli-channel.