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Ipsos collaborates with Kearney to deliver game-changing market intelligence and insights
Ipsos, the leading market research company, and Kearney, a top global management consulting firm, today announced a collaboration to share real-time consumer market data and intelligence with Kearney’s Consumer Institute.
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A growing unease: Data dilemmas of the connected Indian
In this new Ipsos India briefing paper, we examine the attitudes of the digital Indian to sharing data.
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When will the vaccine cure your industry? [Webinar recording]
Listen in to hear a potential timeline of vaccine acceptance, and project out into 2021 what the impacts will be behaviours, habits & values.
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Brand Biden vs Brand Trump
With the US election now only weeks away, we thought it would be illuminating to look at the presidential race through a different lens. We decided to take some of the measurement tools Ipsos uses to assess the performance of commercial brands – and to deploy them to “Brand Biden” and “Brand Trump”.
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[Webinar] Trust misplaced? The future of trust & Truth in media
Truth and trust seem under attack from all sides, but Ipsos research finds that people are still searching for trusted content.
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Decoding culture to better connect with consumers in 2020 & beyond [Webinar recording]
Stay relevant. Without a deeper cultural understanding of your consumers, brands may struggle to build meaningful, authentic and intuitive engagement.
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World Luxury Tracking: Between new constraints & new expectations
Between new constraints & new expectations... A luxury that is reinvented, more aspirational than ever before. Ipsos unveils the results of its annual barometer of luxury consumption trends, the World Luxury Tracking (WLT) study.
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Global majority seeks trustworthy news but may be vulnerable to disinformation
Ipsos research for the Trust Project finds limited appetite to pay for news and more confidence in one’s own acumen about the reliability of sources than in other people’s.