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Ipsos collaborates with Temple University on Face Mask Research
The collaboration will generate industry-relevant insights about attention, emotion, memory and desirability for marketing, advertising, financial decision making and more.
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Putting in the Effort: Why treating customers fairly is key to business success
Measuring customer effort in isolation is not enough. Organisations need to measure the Customer: Company Effort Ratio (C:CER) which takes both perceived customer and company effort into account.
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CX Service Design [webinar recording]
Learn how to design great experiences that drive your desired customer behaviours.
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We empower brands to be more human
The Ipsos' Brand Health Tracking service line supports client decision making by capturing the dynamic context of people’s brand relationships and choices and offering true understanding of how to influence those relationships to power your brand journey. Our starting point is people, and we help brands to put this human insight front and centre.
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Bridging the Brand Experience Gap
How to align brand promise and customer experience for business success
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Service with a smile? Latin America edition
Delivering customer experience in the face of mask wearing
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Ipsos Update – June 2021
Global population dynamics, empathy in healthcare, the pandemic experience in Africa and a focus on Italy are all featured in this month’s round-up of the latest research and thinking from Ipsos teams around the world.
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Flair Italy 2021 – A country at a crossroads
After the devastating effects of the pandemic, Italy is faced with a dilemma.
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B2B CX Sessions
A series of roundtable discussions with CX practitioners and experts who work in B2B.