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Building the business case for AI-enabled consumer intelligence
Social listening 2.0 is here. AI-enabled consumer intelligence solutions enable market research and insights pros to spot trends and stay ahead of the market.
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Global consumer confidence remains stable despite the emergence of the omicron variant
No significant shift in sentiment seen in most countries surveyed.
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Consumers worldwide report experiencing higher prices
In 30-country survey, two-thirds say they now pay more for transportation, food and drink, and utilities than they did six months ago.
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A Panoramic View: With whom and with what do I truly compete?
Getting an accurate and complete answer to the question of who you compete with is critical.
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The Social Outlook in Latin America
Ipsos presents the perceptions of Latin American citizens at the Canning House LatAm Outlook 2022.
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Attitudes of Europeans towards tourism
On behalf of the European Commission, Directorate-General for Internal Market, Industry, Entrepreneurship and SMEs, Ipsos' European Public Affairs conducted a Flash Eurobarometer survey about the attitudes of Europeans towards tourism.
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[EVENT] Future-Proofing and Foresight - ESOMAR
During the 4th edition of ESOMAR Flagship series “Future-Proofing and Foresight”, leaders from Pernod Ricard and Ipsos will present a new holistic brand understanding ecosystem called PRIME.
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Harnessing the Power of Data
The third paper in our “Future of Insights” series explores how organisations are evolving to harness the power of data and technology for better insights.
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Responding to the Inclusion Imperative
Expectations for governments and organisations to act on the challenge of inclusivity has risen from citizens and consumers. It is no longer an activity relegated to the notes in an Annual Report but is an imperative for societies and brands.
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One month ahead, are people ready for Christmas yet?
Black Friday marks the last mile of 2021 – and the "official" start of the Christmas season. (Sh)elves have been dressed in holiday costumes for weeks, and gift-givers have been hard at work preparing for end-of-year celebrations. Now, just one month ahead of Christmas, we wanted to find out what’s topping 2021 wish lists and how shoppers are progressing.