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Empathy Awakened: The power of an empathetic organisation
Discover why empathy is essential for your business - not the purely emotional kind but the one that includes purposeful action and delivery.
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3 Keys to supercharge your social listening - and move to AICI
Unlocking consumer insights requires the right mix of data sourcing, data science, and data experts.
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The rise of self-care - how the empowered patient & consumer will drive the future of health [Webinar recording]
At Ipsos we firmly believe the future will be driven by consumers and patients who will take a pro-active role in their health. From use of e-commerce for prescription and health information, digital health solutions and virtual care for remote care and signals of increased investment in smart home tech for at home care.
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We empower brands to be more human
The Ipsos' Brand Health Tracking service line supports client decision making by capturing the dynamic context of people’s brand relationships and choices and offering true understanding of how to influence those relationships to power your brand journey. Our starting point is people, and we help brands to put this human insight front and centre.
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Navigating the fragmented world of emerging channels and shoppable touchpoints
This paper explores some of the emerging channels where convergent commerce is evident, their impacts on shopper journeys and touchpoint use, and what it means for brands.
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The Rewired Consumer - Tetra Pak Index 2021
The pandemic has forced people to rethink their priorities and behaviours as they seek a more resilient and sustainable future. The 2021 Tetra Pak Index conducted in partnership with Ipsos explores shopper attitudes and action today when it comes to food, health and the environment.
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KEYS - Convergent Commerce [Webinar recording]
Today’s environment is all about channels that are simultaneously converged and coming together: convergent commerce, if you will. Please join us as we consider the latest evidence and explore the implications for us all.
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Global consumer confidence has been sitting still since July
The Investment Index sees its first drop in 16 months.
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Transforming the Insight Function
The first paper in our “Future of Insights” series, presenting new thinking about how the insight function is changing and how to elevate its impact.