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What worries the world - March 2023
Inflation has now been the top global concern in our What Worries the World survey for the last 12 months.
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Global happiness up six points since last year: 73% now say they are happy
Global survey unveils drivers of happiness, finds life satisfaction roaring in Latin America but dropping in many Western countries; while people strive for social connections, many are pessimistic about the future of relationships and one in five say they have no one to turn to for support.
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Three keys to unlock brand success: shaping EXPECTATIONS, integrating CONTEXT, acting with EMPATHY
Brands are no longer in control. In a dynamic world, people are. Brands can make powerful connections and bring more to their lives by actively shaping their expectations.
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Rising consumer confidence in new, larger, February 2023 global sentiment tracker
Global Consumer Confidence Index enhancements include broader coverage and more immediacy.
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Mobility: one in three European car owner could consider not having a personal car in the future
Europ Assistance (“EA”) today announced the international findings of their first edition of the Auto & Mobility Barometer. The survey was conducted by Ipsos, a global market research firm, among 6,000 people across six countries in Europe: Belgium, France, Germany, Italy, Portugal, Spain. It tracks Europeans mobility habits. The survey was taken between November 29th and December 9th, 2022
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Pharma knocks tech off the top spot as most trusted industry
Business leaders are not trusted to tell the truth – yet are seen to have a responsibility to speak out on issues according to the new Ipsos Global Trustworthiness Monitor report.
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Ipsos Update – January 2023
Inclusivity, climate change, broken-system sentiment… Ipsos Update explores the latest and greatest research & thinking on key topics from Ipsos around the world.
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Create greater value perspections by applying BSCI principles
Understand the underlying mechanisms that shape consumers' behaviours to drive change.
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Global predictions for 2023
Following a very challenging couple of years in 2020 and 2021, many people around the world feel 2022 has been a little better. However, uncertainty about both short- and longer-term futures prevails. Global citizens are struggling to be optimistic about 2023 as most express concern about the state of the economy, the environment and world security.
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Climate change: a growing skepticism
Purchasing power is now the key priority on a global level. Despite the importance they attribute to the climate and extreme weather events, people are less inclined to become involved and are more dubious as to the human origins of the phenomenon.