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[EVENT] ESOMAR 2016 in Japan
Ipsos presented Device Agnostics by showing the specific figures which was well perceived by many participants who are struggling with own pilots.
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[EVENT] Research Renovation at ESOMAR 2016
The 2016 ESOMAR Latin America Congress which recently took place in Bogota was themed "Research Renovation." Ipsos had a strong visibility at the conference.
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[EVENT] Customer Centricity Events in Asia
The regional series of events promotes EFM with live demos and client case studies.
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[EVENT] Ipsos Open Day in Prague
The Open Day organised by our Czech team is about giving clients the consumer trends and a flavour of our services in a lively and engaging way.
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Clearing the Fog on Neuroscience
This study addresses some of the misunderstandings around what neuroscience is and what it can and can’t do.
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4 Reasons To Do “In-The-Moment” Research
One of the many strengths of mobile research is that it can happen in-the-moment, or close to the moment of people’s experience. One of the many strengths of mobile research is that it can happen in-the-moment, or close to the moment of people’s experience. However, it is not always exploited to the fullest of its potential because we often fall back into familiar research methods.
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Don’t Kill the Analyst Just Yet
Interview on how Ipsos applies text analytics, including the pitfalls to avoid.
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Smarter Closed Loop Feedback
This white paper explores how to optimise the design of Enterprise Feedback Management and Voice of the Customer programmes to maximise the ROI and reduce customer complaints and churn.
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Five Top Tips for Successful Text Analytics
This white paper highlights some of the challenges involved in starting a text analytics project, setting out the best ways to avoid these in order to ensure the results deliver action-orientated insight.
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Volkswagen Emissions Scandal: Has It Put Car Makers On The Road To Becoming The New Banks?
Not long ago, it seemed impossible to think that the reputational turbulence experienced by the banks of late could be matched by any other sector. However, Volkswagen’s recent mea culpa is just one of the latest in a series of blows for the automotive industry and, for many, a potential tipping point in terms of trust.