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Five drivers for humanising actionable data
Data for the sake of data is over. Data actionability is the urgent need for enabling growth. Both tech and market research companies need to accelerate their data actionability, and for this they must build humanised data models.
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Consumer sentiment drops in China, but not in other major economies
Global consumer confidence index has barely changed since the COVID-19 virus outbreak, but China’s national index is down by more than four points.
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[WEBINAR] Stop Scraping, Start Digging 2020
How to seduce the intuitive mind of consumers with your brands and innovations.
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[WEBINAR] American Family Media Experiences 2020
This month we're previewing some of the insights our newest survey revealed: American families are exposed to more and more media choices to build their family lives around. View our on demand webinar featuring new data and evolving trends in the American family’s media experience.
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The power of you: why distinctive brand assets are a driving force of creative effectiveness
In a rapidly changing media landscape, this is a call to action to help your creative leverage the power of you.
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Corporate Reputation: The key questions answered
How to unlock the value of reputation for businesses.
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[EVENT] IMPACT 2020
On March 11, come and follow our Ipsos CEO, Ben Page's perspective: "all change!"
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[EVENT] Neuromarketing World Forum (NMWF)
September 23-24 - Why do people buy? What moves them and makes them click? Learn everything about consumer decision making and the brain at the most innovative international event on consumer insights.
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Centre for neural decision making: Leveraging neuroscience for business
Participation in a panel on Consumer Neuroscience and collaboration industry-academia at Temple University.
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[EVENT] ARF AUDIENCExSCIENCE 2020
September 21-23 - AUDIENCExSCIENCE 2020, the advertising industry’s premier conference on measurement and growth, provides a multi-dimensional perspective on the challenges and opportunities of today, while bringing the future into 20/20 focus.