Advertising

Burger King’s marketing has attracted applause and acclaim for their collaboration with some of the best creative agencies on the planet. Is it paying off?

September 21-23 - AUDIENCExSCIENCE 2020, the advertising industry’s premier conference on measurement and growth, provides a multi-dimensional perspective on the challenges and opportunities of today, while bringing the future into 20/20 focus.

Flair goes to Brazil for the fifth time and finds a country grappling with a series of crises and changing consumer behaviour.

Budweiser, Ad Council, Clorox and Zillow, were award-winners at the prestigious 25th annual advertising research awards.

September 23 - Please join Ipsos’ Virginia Lennon and Natalie Lacey who will be participating in the following panels during a two-day exclusive event hosted by The Female Quotient.

The changing dynamics of a modernising medium and how to get more from Out of Home (OOH) advertising.

Findings of Ipsos/Google advertising sequencing research experiment

We hope that you can join us on 18 June for what promises to be an entertaining and enlightening evening investigating long-term brand building and the benefits of a strong brand.

Virtual Reality (VR) technology has been around for at least a decade and you could say it’s clearly gone from sci-fi to sci-fact. However, it’s still seen as a new technology and has not hit mass adoption; so what has gone wrong?