Advertising

This month’s round-up of research and analysis from Ipsos around the world presents new papers on our learnings from the pandemic, trust in the media, brands and advertising and automotive quality. Explore our new global survey on happiness, the latest ranking of 50 nations’ international image, and much more.

Tailored for success.

How brands can help people to win the war to survive, then revive.

On July 14-15, hear Emmanuel Probst’s presentation, to learn how to leverage research to build meaningful brands. Every year, brands spend over $560 billion (and counting) to convince us to buy their products.

Burger King’s marketing has attracted applause and acclaim for their collaboration with some of the best creative agencies on the planet. Is it paying off?

September 21-23 - AUDIENCExSCIENCE 2020, the advertising industry’s premier conference on measurement and growth, provides a multi-dimensional perspective on the challenges and opportunities of today, while bringing the future into 20/20 focus.

Flair goes to Brazil for the fifth time and finds a country grappling with a series of crises and changing consumer behaviour.

Budweiser, Ad Council, Clorox and Zillow, were award-winners at the prestigious 25th annual advertising research awards.

September 23 - Please join Ipsos’ Virginia Lennon and Natalie Lacey who will be participating in the following panels during a two-day exclusive event hosted by The Female Quotient.