Artificial Intelligence (AI)

Machine learning and social data are great help for brands to spot unmet consumer needs and boost customer experience.

Synthesio expert shares advice for how to ride the AI wave.

Topic Modeling will be available on the Synthesio platform on 20th July. Our AI-powered discovery engine automatically scans, categorizes, and visualizes hundreds of thousands of online conversations using the power of machine learning to help you uncover unknown or hidden phenomenons and make trend analysis much easier!

Synthesio expert shares social intelligence program best practices and mistakes to avoid .

Ben Page introduces July’s edition of Ipsos Update with his reflections on the mounting public concern about inflation and the consequences of this for consumer spending. Alongside updates on how people around the world are reacting to cost-of-living pressures, this month’s articles focus on topics which include the demographics and psychographics of Pakistan, and the changing global attitudes towards refugees. We also take a look at the latest Ipsos Views papers on the growth of commerce ecosystems, achieving intimate consumer connections in large communities, and the use of AI to predict future innovation success.

A conversation featuring Brandon Purcell for insights and marketing pros.

Inflation is a recurring theme in the articles featured this month. Other topics include the future of food, the role of cycling and how EU citizens view the EU’s response to war in Ukraine. We also feature our latest Ipsos Views on AI-enabled Consumer Intelligence and tech-enabled product innovations.

Data hybridization brings together structured and unstructured data to help brands gain market advantage.

Social intelligence requires more than just software. Here’s what you can expect.