The new Audience Measurement System will combine large-scale first-party viewing data from TVNZ and Sky with independent audience research, creating a trusted foundation for Total TV.
“Programmatic” media buying can be defined as the use of software programmes to buy advertising space. The software replicates and automates what, in some media, can be a lengthy manual process. Programmatic buying began in response to an almost infinite supply of digital inventory, the impossibility of a human being sifting through every possible permutation to create an optimum campaign and a massive advance in technology.
Global Business Influencers: Who They Are & Why You Should Care. Presentation of the new Ipsos Global Business Influencers survey which reaches senior business leaders in Asia and the rest of the world.
Global Business Influencers: Who They Are & Why You Should Care. Presentation of the new Ipsos Global Business Influencers survey which reaches senior business leaders in Asia and the rest of the world.
Global Business Influencers: Who They Are & Why You Should Care. Presentation of the new Ipsos Global Business Influencers survey which reaches senior business leaders in USA and the rest of the world.
Global Business Influencers: Who They Are & Why You Should Care. Presentation of the new Ipsos Global Business Influencers survey which reaches senior business leaders in Europe and the rest of the world.
In this paper, we outline ten predictions for the future of audience measurement. It is an important area of expertise for Ipsos. We measure the audiences to media content in more than 70 countries. This includes those accessing this content via both traditional and digital means.
It is clear, that when it comes to connecting meaningfully with audiences on social media, there is still a lot to learn. At Ipsos we’ve been exploring how brands can maximise their impact in this space. Our starting point was in depth examination of the people who are getting it right in order to identify what we can learn from them.
