Consumer Behaviour

This paper uncovers the emerging behaviours and core motivations of Asian mothers in 2019 and how they are coping with the complexities of parenting.

This white paper fights back at the criticism of surveys, showing how they can measure behaviour and predict an innovation’s success.

A country briefing on Japan’s work and holiday habits, adding cultural depth to survey findings.

Global predictions for the world economy are less optimistic than in 2018
• Many countries also expect public unrest in the coming year
• After a hot 2018, most expect global temperatures to continue to rise

The Retail Think Tank members give their views on the prospects for retail in 2019.

As more and more brands take on social issues, acceptance of short-term backlash, particularly through social media, will be par for the course

Month-over-Month Uptick Too Small to Buck a Downward Trend

According to the first ever global survey conducted by the World Tourism Organization (UNWTO) and Ipsos, 47% of respondents think ‘they live in cities with a high number of tourists’. Over 50% considers tourism has a positive impact in generating wealth and promoting cultural exchanges, and 49% feel there should be measures to improve tourism management. Only 12% of respondents favour limitations to the number of visitors.

Chinese consumers account for about one-third of the world’s total spending on luxury, but this is expected to increase to 44% by 2025.