Consumer Behaviour

September 25 - While understanding consumer decision making is often a key goal in market research studies, this effort can be complicated by various factors including the influence of third parties.

On september 19, join us for a complimentary webinar exploring the basics of creating distinct brands.

Four in ten people say they would eat a plant-based substitute for meat.

Despite the immediate convenience of online shopping, the bricks and mortar retail industry is standing strong against the competition. By understanding where they stand in the market, retailers can create effective and informed strategies to keep traffic as high as possible. As the industry is ever changing, this is what they can expect over the coming year.

Ipsos 2019 SEA Syndicated Research Series. Ipsos’ Parenting Decoded 2019 brings unparalleled reach and understanding to the incredible diversity of parenting needs, values and beliefs across key markets in South-East Asia.  

PEEL is about going beneath the surface – to the techniques Ipsos is pursuing and the concepts we are exploring to discover fresh knowledge and insights that can inform better decisions and drive business growth.

View our on demand webinar covering the power of observation, how to observe in context with research, and steps to analyze and make meaning from visual data.

Changing fast or changing slow? Seven key implications for the food sector

April 11 - Marketing research is a creative world where we have the opportunity to come up with new and brilliant projects.