Consumer Behaviour

A year into social distancing: Will SEA see permanent shifts in consumption patterns?

Join our webinar where we will focus on how you use Fast Facts to make the Right Business Decisions.

This session sees us explore the fast-changing e-commerce environment, accelerated by the advent of Covid-19. How are consumers reacting, and where do omnichannel strategies need to adapt?

Understanding the power of spontaneous reactions to develop stronger innovations

As a result of the Covid-19 crisis, the world is changing even faster now than ever. For companies, government institutions and individuals, it is important now to not only focus on the short term, but also to make plans for the future. As we move from the “age of uncertainty” to the “time of coronavirus”, how will we adapt as consumers, citizens, and humans?

The principles and practice of tackling behaviour change challenges in a world that remains unpredictable and changeable.

Today’s challenge is to stay close so that we better understand the motivations and influence the dimensions that are shaping behaviour now and in the future.

Join us to hear from Dimas Gimeno, former CEO of El Corte Inglés, and highly-respected figure in the world of retail and ecommerce.

Reassessing the eight motivators of purchase in the context of COVID-19.