Consumer Behaviour

We will be taking stock and reviewing just what has changed as a result of the pandemic, looking at how behaviours are evolving and considering the implications for brands.

Governments need to facilitate re-engagement while also protecting the population from infection.

What we know about consumers, customers and citizens and how marketers can act.

July 8 - This latest webinar is part of our ongoing programme to help our clients better understand the dynamics of the current situation.

Governments around the world are currently introducing measures to reduce the spread of COVID-19; these include closing schools and universities, cancelling events, restricting access to care homes and encouraging home working. More extreme measures can include quarantine for whole areas, requiring people to stay in their homes and not travel. The article was published on Research World.

Lessons and challenges from the automotive industry.

Considerations and actions before, during and after coronavirus.

Two in 5 people say they’ll eat less meat, while a third say they’ll eat fewer dairy products.

New Ipsos Auto Global Study reveals U.S. and China pre COVID-19 vehicle intenders are more likely to buy after the pandemic.