Consumer Behaviour

The principles and practice of tackling behaviour change challenges in a world that remains unpredictable and changeable.

Today’s challenge is to stay close so that we better understand the motivations and influence the dimensions that are shaping behaviour now and in the future.

Join us to hear from Dimas Gimeno, former CEO of El Corte Inglés, and highly-respected figure in the world of retail and ecommerce.

Reassessing the eight motivators of purchase in the context of COVID-19.

We will be taking stock and reviewing just what has changed as a result of the pandemic, looking at how behaviours are evolving and considering the implications for brands.

Governments need to facilitate re-engagement while also protecting the population from infection.

What we know about consumers, customers and citizens and how marketers can act.

July 8 - This latest webinar is part of our ongoing programme to help our clients better understand the dynamics of the current situation.

Governments around the world are currently introducing measures to reduce the spread of COVID-19; these include closing schools and universities, cancelling events, restricting access to care homes and encouraging home working. More extreme measures can include quarantine for whole areas, requiring people to stay in their homes and not travel. The article was published on Research World.