Consumer Behaviour

Advertising Publication

The Many Faces of Modern Motherhood

How marketers and advertisers can connect better with mothers and tap into their diverse range of needs by embracing the complex nature of motherhood today.
Return to activities cover
Vaccine Survey

Post-COVID vaccination behaviours and return to activities

Confidence about returning to activities varies across nine countries surveyed says a new Ipsos study conducted in partnership with the World Economic Forum.
IN SEARCH OF EMPATHY - Keys Webinar | Ipsos
Covid-19 Webinar

KEYS - In Search of Empathy [Webinar recording]

Getting closer to real lives in a turbulent world.
EA holiday barometer
Holidays Survey

A majority (57%) of Europeans expect to travel this summer

France and Italy lead with 67% expecting to take their usual summer holiday
Time to decide
Behavioural Science Publication

Time to Decide

Measuring response time for innovation and brand growth.
MONITOR
Consumption Survey

Global consumer confidence up for the eighth month in a row

Expectations Index back to its pre pandemic level
Ipsos Sustainability 2021 Webinar
Sustainability Webinar

[WEBINAR] Sustainability: What we know and how you can act in 2021 & beyond

Please join us for a webinar to get answers that supports you to understand and target the right consumer segments and to create a market for your sustainable products / services.
Protection in times of crisis | Ipsos
Society Survey

Protection in times of crisis

BNP Paribas Cardif has released the results of an opinion survey on the impact of the Covid-19 crisis in France and around the world.
POV cover
Consumer Behaviour Publication

Flirtation or commitment: Assessing post-pandemic stickiness of product subscriptions

Product subscriptions have gained a new relevance during the pandemic, but will this behaviour stick in a post COVID-19 world?
Consumer Consciousness visual
Consumer Behaviour Publication

Consumer Consciousness

A new survival strategy in an increasingly volatile world
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