Consumers

Barriers and solutions to accelerate V-Comm adoption.

Ipsos, the leading market research company, and Kearney, a top global management consulting firm, today announced a collaboration to share real-time consumer market data and intelligence with Kearney’s Consumer Institute.

How consumers and brands are surviving the ‘no normal’.

During the Coronavirus pandemic, Americans have looked to their political figureheads for how to respond to the crisis.

COVID-19 has exacerbated gender gaps which existed before the crisis.

More countries show gains than losses in economic confidence, but none has recovered to pre-pandemic levels – except China.

Stay relevant. Without a deeper cultural understanding of your consumers, brands may struggle to build meaningful, authentic and intuitive engagement.

Hear why focusing merely on brand purpose is no longer relevant for consumers, and that the roles of corporates and brands are evolving in the eyes of consumers.

Brands have a role to play in our society and culture, beyond economic prosperity and maximising shareholder value.