Consumers


February 2021: Global consumer confidence showing little growth

Consumer sentiment remains significantly lower than a year ago in most countries
Consumers Publication

Shifting consumption in South East Asia

A year into social distancing: Will SEA see permanent shifts in consumption patterns?

KEYS - The day after tomorrow [Webinar recording]

For this first session of 2021, we will be looking to the medium term and exploring how we can equip ourselves to be one step ahead in our thinking and decision-making.
Brand Growth Publication

How to drive sustainable brand growth?

A discussion on Ipsos’ view on the importance of brand tracking research, knowledge of consumer decision-making and fundamentals for brand growth.

Global consumer optimism rallies to its highest in nine months

Ten countries show significant month-to-month gains in consumer sentiment.
Food & Beverage Publication

Diet, superfoods and wellbeing in India

Our new country briefing paper examines the latest food and wellness trends in India.

Global consumer confidence still picking up slowly

Consumer sentiment is back to pre-pandemic levels in Australia and holds up in most of Europe while it dips in the U.S.
Brand Strategy Publication

Shifting context, shifting priorities

Time for a strategic reset?
Beauty Publication

Empower the future of China prestige beauty

2020 marks the 15th anniversary since Sephora has entered China. Sephora is now the largest prestige beauty retailer with a comprehensive super omni-channel in China.