Consumers

On April 23, Ipsos is delighted that our very own Brittany Calvert is among the industry’s next generation of leaders.

Drops in Sweden, Italy, and the U.S. Balanced by Gains in South Africa, Brazil, Spain, France, and Mexico.

Is society so polarised at the moment that companies need to pick a side in order to thrive?

This paper argues traditional Usage & Attitude survey (U&A) must evolve and how technology is creating “new rules of the road” for its research

April 11 - Marketing research is a creative world where we have the opportunity to come up with new and brilliant projects.

Discover how using behavioral science in your CRM can increase engagement and responsiveness to customer communications

This white paper fights back at the criticism of surveys, showing how they can measure behaviour and predict an innovation’s success.

Increasing optimism in Mexico and Brazil contributes to Global Index stability

Worker Preparedness and Consumer Attitudes toward Automation Vary Widely Across Countries