Consumers

Our monthly round-up of Ipsos research and thinking reflects on the world one year on from Covid-19, looks forward to the world in 2025 and beyond, and presents new white papers on customer experience, product innovation and research methods.

Consumer sentiment remains significantly lower than a year ago in most countries

A year into social distancing: Will SEA see permanent shifts in consumption patterns?

For this first session of 2021, we will be looking to the medium term and exploring how we can equip ourselves to be one step ahead in our thinking and decision-making.

A discussion on Ipsos’ view on the importance of brand tracking research, knowledge of consumer decision-making and fundamentals for brand growth.

Ten countries show significant month-to-month gains in consumer sentiment.

Our new country briefing paper examines the latest food and wellness trends in India.

Consumer sentiment is back to pre-pandemic levels in Australia and holds up in most of Europe while it dips in the U.S.

Time for a strategic reset?