Consumers

Discover why empathy is essential for your business - not the purely emotional kind but the one that includes purposeful action and delivery.

Unlocking consumer insights requires the right mix of data sourcing, data science, and data experts.

The Investment Index sees its first drop in 16 months.

Today's consumers move faster than ever. As outlined by Forrester, "organisations don't just need to keep pace with their consumers, they need to stay ahead of them".

Few countries experience meaningful change in sentiment.

Consumers in a changing world – our yearly trends analysis from Russia.

As the country looks to move on from the pandemic, consumers are demanding more from brands.

No significant month-on-month drop in consumer sentiment recorded in any market

Our monthly round-up of Ipsos research and thinking reflects on the world one year on from Covid-19, looks forward to the world in 2025 and beyond, and presents new white papers on customer experience, product innovation and research methods.