Consumers

For our final session of 2020, we will be pausing to reflect on a year which will always be defined by the pandemic. What lessons can we start to draw - and what questions should we be asking ourselves during the first months of 2021?

Global gains in consumer sentiment level off as coronavirus surges again.

Barriers and solutions to accelerate V-Comm adoption.

Ipsos, the leading market research company, and Kearney, a top global management consulting firm, today announced a collaboration to share real-time consumer market data and intelligence with Kearney’s Consumer Institute.

How consumers and brands are surviving the ‘no normal’.

During the Coronavirus pandemic, Americans have looked to their political figureheads for how to respond to the crisis.

COVID-19 has exacerbated gender gaps which existed before the crisis.

More countries show gains than losses in economic confidence, but none has recovered to pre-pandemic levels – except China.

Stay relevant. Without a deeper cultural understanding of your consumers, brands may struggle to build meaningful, authentic and intuitive engagement.