Consumers


Global consumer sentiment continues inching up

More countries saw gains than incurred losses in the past month, but consumer confidence remains below pre-pandemic levels almost everywhere.
Trends & Prospective Publication

Russia Trend Vision 2020

How to make the future manageable.
Consumers Survey

At a global level, consumer sentiment keeps rebounding slowly

Expectations are up significantly in nearly half of the 24 countries surveyed
Online Research Publication

Delivering quality research at global scale and speed

Ipsos.Digital offers an agile market research solution with Ipsos’ trusted quality and innovation.
Packaging Publication

Clean, green and affordable: Striking a balance between sustainability, hygiene and value in packaging

In a COVID-19 world, companies that can balance sustainability, hygiene and value will build long-term reputational equity and greater chance of success.

More countries show a rebound in consumer sentiment than a drop

Globally, consumer expectations are picking up, but job confidence stagnates.
Covid-19 Publication

The role of culture in a global crisis

Shared values shape individual behaviour, and this is even more evident during the coronavirus pandemic.

Affluent African American consumers in context: Buying while black

Ipsos shares data through a new lens, to illustrate how a pervasive climate of racism impacts the behaviour of African Americans.
Consumers Publication

Rejuvenating Southeast Asian economies through consumer spending

"Rejuvenating Southeast Asian Economies through consumer spending" touching on what consumers and policymakers will need to consider and how to get consumers to spend at pre-Covid levels.