Consumers

June 2019 sees the Ipsos Global Consumer Confidence Index at 49.6, up 0.3 against last month, at the same level it was three months ago, but down 0.8 of a point over the past year. Uptick in optimism in India, the U.S. and several European markets. Japan, Saudi Arabia and Australia show signs of slowdown. Latin America and South Africa still in a slump.

Consumers hold companies and governments responsible for sustainability. Discover just how much this is true.

July 16 - View our on-demand webinar to discover five “disruptors”, the implications for pharma, and the innovative market research solutions to address each.

At 49.3, the Ipsos Global Consumer Confidence Index in May 2019 is up 0.3 point against last month, but still down 0.5 point over the past three months, and down 1.4 points over the past 12 months.

On June 7, join Ipsos’ Davide Baldo to learn more about how consumers mood and emotional responses impact ad effectiveness, thereby enhancing the value of neurometrics.

This white paper argues it is essential to link responses on a product’s appearance back to the visual features that trigger them.

In this podcast episode, we hear more about consumer neuroscience research and where the industry is headed.

Personality and experiences are more valuable than things. Demonstrative luxury is not accepted anymore. Brands are expected to behave socially responsible.

Consumer confidence up in France, Israel, and Spain; down in Latin America. The April 2019 reading of the Ipsos Global Consumer Confidence Index confirms a downward trend as it drops to 49.0. Over the past three months, the index has fallen by 0.9 point globally.