Consumers

At 49.3, the Ipsos Global Consumer Confidence Index in May 2019 is up 0.3 point against last month, but still down 0.5 point over the past three months, and down 1.4 points over the past 12 months.

On June 7, join Ipsos’ Davide Baldo to learn more about how consumers mood and emotional responses impact ad effectiveness, thereby enhancing the value of neurometrics.

This white paper argues it is essential to link responses on a product’s appearance back to the visual features that trigger them.

In this podcast episode, we hear more about consumer neuroscience research and where the industry is headed.

Personality and experiences are more valuable than things. Demonstrative luxury is not accepted anymore. Brands are expected to behave socially responsible.

Consumer confidence up in France, Israel, and Spain; down in Latin America. The April 2019 reading of the Ipsos Global Consumer Confidence Index confirms a downward trend as it drops to 49.0. Over the past three months, the index has fallen by 0.9 point globally.

May 22 - Insights for Impact. Real Life. Real Business Results. Powered by Censydiam.

May 9 - Experts from Ipsos and TrendWatching will share fast insights for FinServ consumer and industry trends and cover innovations in adjacent industries that influence customer expectations. Market Logic will then show smart ways AI can help you to stay on top of it all.

Learn how retailers can improve how consumers decide which items to bring into their home (and how to return items that don’t spark joy), thereby solving a true consumer need and achieving a massive competitive edge.